Today’s episode of the Punk CX podcast features a chat I had with Jeff Coyle, Head of Strategy at Siteimprove, an agentic content intelligence platform designed to unify accessibility, analytics, SEO/AEO, and content strategy.

We talk about the idea that digital accessibility has often been treated as a compliance obligation or a “mission-driven initiative” by enterprise organisations, but AI is now making that untenable. We also cover why digitally accessible information has a significant and positive impact from a technical SEO standpoint, the impact of AI-powered search (AEO/GEO) on all of this, and what brands should be doing to address this issue.

This interview follows on from my recent interview – Using generative agent simulations to drive better experience outcomes in healthcare – Interview with Sri Narasimhan of CVS Health – and is number 598 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

 

Rss Apple Podcaster
Podden och tillhörande omslagsbild på den här sidan tillhör Adrian Swinscoe | Customer Experience Strategy Expert. Innehållet i podden är skapat av Adrian Swinscoe | Customer Experience Strategy Expert och inte av, eller tillsammans med, Poddtoppen.