153: Who Pays for Podcasts?

Does moving podcasts behind a paywall work? Will Apple be testing the waters?

Join Ray Ortega, Dave Jackson, York Campbell, and John Lund to discuss subscription models for podcasts.

Stories discussed on this Round

Title: Apple Spotlight

Main Takeaway: This sounds promising for the independent Podcaster, but will it work?

url: https://podnews.net/update/apple-podcasts-spotlight

Title: Apple Podcast Subscriptions

Main Takeaway: Would this be a blessing or a curse for the Independent Podcaster?

URL: https://www.hollywoodreporter.com/news/apple-mulls-podcast-subscription-push-amid-spotifys-land-grab

Title: Is Spotify's big bet on podcasts failing?

Main Takeaway: The battle of converting music listeners to podcast listeners continues. Will it be worth playing the long game to find success? And is the podcast audience big enough to warrant platforms branching out to have exclusive shows and content?

URL: https://www.cnbc.com/2021/01/15/spotifys-big-bet-on-podcasts-is-failing-citi-says.html

Title:  Media targets podcasts for takedown

Main Takeaway: How far should podcast platforms go in censoring or taking down the spread of misinformation, and can it actually be done?

URL: https://apnews.com/article/donald-trump-conspiracy-theories-media-misinformation-social-media-b7bb0ace8a617af733357f6ee15aca03

Title:  The Story of the First Podcast Feed

Main Takeaway: The long debated...first ever podcast.

URL: https://podnews.net/article/first-podcast-feed-history

Twitter dust up: "Mom and Dad are fighting…" https://twitter.com/davewiner/status/1352269149247066113

Title:  Public media owners agree to sell Pocket Casts podcast platform

Main Takeaway: significant given it's share of the market in comparison to other podcast apps

URL: https://current.org/2021/01/public-media-owners-agree-to-sell-pocket-casts-podcast-platform/?utm_source=podnews.net&wallit_nosession=1

Title:  What is the Value of Platforms Anyway?...Or...The False Choice Between Reach and Revenue

Main Takeaway: What Platforms Should do is boost your reach. Johnny Carson used to make careers overnight because everyone was watching. Being in Amazon makes it easier to be found, but may not boost your reach. A podcaster will either get a bigger audience, or get paid to join a platform.

URL: https://audioinsurgent.substack.com/p/what-is-the-value-of-platforms-anywayorthe

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Thanks and I can't wait to see you at the Roundtable!