In this episode: Why the platform shift that hit social feeds is about to hit the whole content layer, search included Two operators watching the same shift land, one owns the ground under them, one doesn't A podcast guest's Facebook group that lost its organic reach overnight, and what he built instead Why judgment, not content, is the one asset AI can't flood or copy Running a business on three one hour group calls a week, one messaging app, and a roughly $100/month AI subscription Why lean beats efficient when the shift you're bracing for can't be scheduled The one question the whole series comes down to: what's still yours if the platform disappears tomorrow

All six parts of Own the Racecourse are in the feed. I'm reading this to you before it's a book, so if a part landed or didn't, tell me which one. That's what shapes the print version.

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