The Hidden Stages Strategy That Got Me on 150 Podcasts (Ch 16. Build Your Audience)

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Podcast Show Notes: Chapter 16 – The Guest Podcasting Traffic Playbook

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Episode Summary:
In this episode, Jonathan shares how the pandemic forced him to pivot his book launch strategy from live events to guest podcasting. He reveals how appearing on 100+ podcasts became his “Hidden Stages” strategy for reaching new audiences and how you can use guest podcasting to grow your own influence—no book required!

Key Topics Covered:

• The challenge of launching a book during the pandemic and the shift to podcast guesting.
• Why guest podcasting is a powerful way to access “hidden stages” and engaged audiences.
• Common pitfalls: cold emailing big shows, accepting every invite, and wasting time on low-impact appearances.
• The smarter approach: using podcast matching services to find relevant, established shows.

The Guest Podcasting Playbook:

1. Sign Up for Podcast Matching Services:
   Use platforms like Pod Match to connect with shows that fit your expertise.
2. Optimize Your Guest Profile:
   Craft a compelling bio, include social links, and showcase previous appearances for credibility.
3. Tailor Your Pitch:
   Research each show, listen to episodes, and customize your outreach to match the host’s style and audience.
4. Prepare Engaging Content:
   Develop stories, case studies, and actionable advice. Create a “one sheet” with discussion topics.
5. Deliver Value in Interviews:
   Focus on actionable insights and personal stories to inform and inspire listeners.
6. Promote Your Appearances:
   Share interviews on social media, write blog posts, and repurpose content to maximize reach.
7. Follow Up and Build Relationships:
   Thank hosts, stay in touch, and nurture connections for future opportunities.

Action Step:
Complete the 24-hour guest podcasting launch:

• Sign up for a matching service.
• Build your guest profile.
• Research and select 5 target podcasts.
• Draft tailored pitches and a one sheet of topics.
• Practice your delivery and send your pitches.

Key Takeaways:

• Guest podcasting is a high-leverage strategy for audience growth, especially when traditional methods are limited.
• Focus on value, promotion, and relationship-building to maximize your impact.
• Consistency and preparation turn podcast guesting from a one-off tactic into a long-term growth engine.

Connect:
For more strategies and resources, visit Jonathan’s blog and subscribe to the Market Your Message Show.