With CAMX just a few weeks away, it's a perfect time to revisit one of our previous conversations with Daniel Murphy of Alcove Media on a topic that every exhibitor should be thinking about: how do you actually generate business from a trade show?
Many companies invest tens of thousands of dollars exhibiting at events, but simply showing up with a great-looking booth doesn't guarantee a return. On this episode, we'll discuss how companies can be much more strategic about their trade show investment.
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