Clare Balding explores the way global television has changed our relationship with sport forever. It's no longer seasonal and is bankrolled by TV income and it bows to TV's needs.
This series was made in partnership with The International Centre for Sport History and Culture.
Technical presentation: John Benton
Producer: Sara Conkey.
Podden och tillhörande omslagsbild på den här sidan tillhör
BBC Radio 4 Extra. Innehållet i podden är skapat av BBC Radio 4 Extra och inte av,
eller tillsammans med, Poddtoppen.