One of the biggest mistakes I see investors make is trying to market to everyone. The truth is, you don't need thousands of random properties to find great deals. You just need the right ones. In this video, I walk you through exactly how I start with a brand-new market and narrow thousands of vacant lots into a small, highly targeted list that actually makes sense to mail.
I take you inside my process as I research Marion County, Florida, identify the hottest zip codes, study buyer activity, and use smart filters to eliminate bad properties like wetlands, landlocked lots, corporate-owned parcels, and recently sold listings. We start with more than 3,300 vacant lots and end up with just 263 of the best opportunities worth making offers on. This is the same process I use to work smarter, spend less on marketing, and focus my time where the best deals are most likely to happen.
What’s Inside:
—How I narrow 3,300 vacant lots down to just 263 high-quality opportunities.
—The filters I use to eliminate bad properties before mailing.
—Why buyer activity tells you exactly where to invest.
—How to spend less on direct mail while getting better results.
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