The Hidden Value of Certification | AVWeek 780

Does a CTS still open doors, or has experience become the only credential that really matters? Meanwhile, the display industry is bracing for another price surge, and if chipflation keeps climbing, someone in commercial AV is going to foot the bill. The only question is: who?

The video version of this podcast can be found here.

Host Tim Albright and his industry expert guests are back with another must-watch AVWeek episode discussing the latest news, and updates shaping the commercial AV industry. From whether CTS certification still moves careers forward to who absorbs the cost of rising display prices, they unpack what's changing across the commercial AV industry.

Host: Tim Albright

Guests:

• Jenn Steinhardt – AVI-SPL
• Willie Franklin – Willie on LinkedIn
• Bill O'Donnell – Rutgers University

This Week In AV:

• AV Magazine – Blackmagic co-founder sues directors over ‘A $98M stake’
• AV Buyers' Club – Fusion Signage Integrates With Canva
• AV Magazine – Epson dominates sales ranking of B2B projectors in US
• AVNation – Extron Introduces a New Bluetooth to Dante Interface
• SCN – SCN Top AV Consultants 2026

Roundtable Topics:

• rAVe Pubs – Renewing Your CTS Certifications
• AV Magazine – Chip Costs Continues to Rise

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