WAY Sauce is a Malaysian brand that makes all-natural Nyonya, ready-to-use cooking sauces and pastes , including rendang, satay, and pulut lemak, with zero preservatives, MSG, or artificial additives. Certified to rigorous BRC, IFS, and Halal standards, the family business operates across both its proprietary brand and white-label OEM manufacturing, exporting to markets like Japan, Taiwan, Singapore, the UK, and the United States.
Despite this international footprint, the operational reality of producing all-natural products is incredibly challenging. Co-founder & COO Benson Tan joins us to discuss the intense financial squeeze of manufacturing FMCG goods, navigating the constant tension between volatile raw material costs and the hard price ceiling that retail consumers are actually willing to pay.
We also unpack securing shelf space in seven international markets, and the complexities of building products around Malaysia's most volatile ingredients. Benson also shares a blunt operational philosophy for F&B founders: know your exact numbers, and cut failing product lines fast before they drain the business.
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