AL #020 We all want to automate ourselves out of the day-to-day of running a business. I get that. But trust is the one thing we never want to sacrifice for efficiency. Every single one of our sales depends on it! So is it possible to build real trust through an automated email sequence? That's what I'm helping Paulina Cossette with on today's AskLiz episode! I'll share the exact emails I'd send out, how I'd sequence them, how I'd avoid coming off as salesy, and the extra content I'd create to flesh out this strategy. But I'll also steer some of you away from applying anything like this just yet. If you tune in, you'll be able to gauge whether your business is ready for this level of automation. And if it's not, you'll get an idea of how to get there! Enjoy, and please keep sending your business questions in at SpeakPipe.com/LizWilcox! Show notes and more at SmartPassiveIncome.com/al020.

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