We’re continuing our series of one-on-one conversations with this year’s Social Geek Franchise Thought Leadership Award winners with Dustin Thompson, Director of Franchise Development & Marketing at Jack In The Box
Dustin is a marketing expert who thinks like a sales guy. Or maybe he’s a successful salesperson who sees the landscape through the eyes of a marketing pro. Either way, he’s our kind of Franchisor!
Dustin is here to share:
That he’s a real live franchise pro and not an AI bot!
How franchise candidates are more informed about your brand (and other brands) before you even know who they are
The future of the hybrid sales + marketing position
Pushing a franchise versus executive filtering
The importance of website schema
Why those 10 blue links on Google aren’t as important for your candidates as answers on AI platforms
The value of “Day In The Life” Videos with your franchisees
He’s not in the burger business, he’s in the business of being in the burger business!
Podden och tillhörande omslagsbild på den här sidan tillhör
Jack Monson. Innehållet i podden är skapat av Jack Monson och inte av,
eller tillsammans med, Poddtoppen.
