In this episode, Rob reads a chapter from his new book, Idea to Traction: Stop Building SaaS Nobody Wants in the Age of AI. He walks through the five places problems tend to show up, eight strategic approaches for finding and shaping a product idea (with real examples), and when it makes sense to replicate an existing idea.
Pre-order the hardback before November 10th to get bonus PDFs, a seat in a live Q&A to ask your early stage questions, and a free copy of the ebook or audiobook ideatotractionbook.com.
Topics we cover:
(1:41) – Why Rob wrote Idea to Traction
(3:29) – What the new book covers
(6:03) – Pre-order bonuses and live Q&A
(7:32) – Chapter three: how to find startup ideas
(9:09) – Solve a problem, not a moonshot
(10:34) – Five places problems come from
(12:52) – Approach 1: Translate an idea to a new niche
(13:50) – Approach 2: Find a hated competitor
(14:57) – Approach 3: Build on your audience
(16:04) – Approach 4: Build on your network
(16:50) – Approach 5: Undercut a clunky enterprise competitor
(17:49) – Approach 6: Enter a fast-growing ecosystem
(19:15) – Approach 7: Build on an existing product
If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you!
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