Online grocery sales in the US are expected to grow more than 100% by 2030. But what’s behind that acceleration?
In this episode, Euromonitor experts Matthew Barry and Michelle Evans answer pressing questions on the future of grocery e-commerce.
Press play for their take on Gen Z’s spending potential, whether GLP-1 adoption could reshape demand, the influence of AI on shopping journeys and why store brands continue to gain momentum.
This episode features the audience Q&A from our US online grocery webinar on 22 July. Watch the full session for detailed sales data across cities, a typical shopper profile in this market and insights into the path to purchase.
Chapters
00:00:00 - Introduction
00:00:33 - How will Gen Z's online grocery spending evolve as they move through life stages?
00:02:07 - How will current US economic conditions impact e-commerce growth?
00:03:20 - If health and wellness matter so much, why do price and convenience still win?
00:05:08 - Will rising GLP-1 adoption slow online grocery spending?
00:06:19 - Are traditional, emerging or niche brands driving online grocery growth?
00:07:53 - Does Sam's Club Scan & Go count as an online grocery purchase?
00:08:23 - How do we measure path to purchase from AI platforms like ChatGPT?
00:09:32 - Can meal kits make a comeback?
00:11:10 - How is pet food influencing online grocery sales growth?
00:12:28 - Which retailer is best positioned to lead grocery e-commerce?
00:14:14 - Could GLP-1 users' product research habits create new e-commerce opportunities?
00:18:36 - What share of condiment and sauce sales happen online?
00:19:31 - How to learn more
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