Adii Pienaar built and sold WooThemes and Conversio, then nearly lost his marriage and his health chasing the next milestone. He talks about life profitability - treating your business as one line item in a wider life portfolio rather than the thing everything else gets sacrificed for - and why the measurement habits that work for revenue quietly wreck the parts of life that cannot be quantified. Also covers growing up white in post-apartheid South Africa, compounded privilege, and why risk aversion made him a better founder.

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