Welcome to a very radio-heavy Mumbrellacast, where we discuss Kyle Sandilands' big settlement with ARN, SCA's sacking of three regional breakfast show, and even attempt to take Pauline Hanson's side on an issue or two (actually, just one). Best of all, we are joined by Lauren Joyce, who spent some time inside ARN, dealing with some of Kyle's mad fucking detractors.
We begin with Kyle Sandilands' settlement with ARN, which will see him take home $12m plus change, millions in advertising, and Smallzy's collection of Reeboks. It's hard to see who won, ultimately, aside from activist group Mad Fucking Witches. But, with Sandilands and ARN still in business through a revenue share agreement, will this public separation be enough to see the MFW back off ARN?
Southern Cross Austereo is the latest media company forced into "rightsizing" as business-types call the sacking of humans. The newly merged media company has cancelled three of its regional radio shows as it looks to cut 250-300 jobs across the entire company, and save $150m.
It's a big mission, but isn't regional breakfast radio the wrong area to look for savings, especially as the gulf between the monolithic tech giants, and local DJs discussing the weather between No Doubt tunes continues to grow wider? What has SCA lost by getting rid of its local talent?
This week Google flew marketing legend Les Binet to Sydney where he revealed the secret to marketing. His take? The more you spend, the better your results. Not surprisingly, such a simplistic take received a little push back from the Mumbrella team.
And finally, following Pauline Hanson's declaration that she would axe the SBS and use that money to invade Greenland or something, Hal Crawford and Tim Burrowes take opposing sides and debate whether the multicultural broadcaster should exist at all.
Oh, and did we mentioned -- we've got an exclusive snippet of Kyle Sandilands talking about-- well, you'll just have to listen in.
Happy listening!
Get the latest episode every Thursday.
Podcast edit by Abe’s Audio.
