Welcome to an early edition of the Mumbrellacast, hot off the audio presses, where we dissect the recent developments in the media and marketing space -- as we do.
Tim Burrowes, Hal Crawford, and Ben Willee from Spinach Advertising react to this morning's news that Pacific Equity Partners has made an offer to buy outdoor advertising company Ooh Media -- an offer worth around $750m according to the AFR.
The government released its draft version of the News Bargaining Incentive yesterday, which it is hoping will sail through parliament this winter. According to Anthony Albanese, the proposed legislation will encourage “deal making between the platforms and news organisations”. But who exactly is being incentivised to do what? We know some of the smaller publishers aren't happy.
In light of Henry Innis' piece on Mumbrella this week about how Australia’s coming housing crisis will impact marketers, there's also a rather downbeat conversation about the economic outlook, if bad news is your thing.
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