What polling pitfalls can we avoid this election season? And what's it like being a candidate on the campaign trail? We speak to pollster Matt Singh and first time Labour candidate for Morecambe and Lunesdale Lizzi Collinge about what being a candidate in a very close marginal actually feels like. Plus! We catch up with Dr Liz who speaks to us on location from a slightly unexpected country.

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Follow your host, James O'Malley, on Twitter. You can email him on psythor(at)gmail.com with any comments or queries! You can follow Dr Liz too.

Matt Singh on Twitter and his firm, Number Cruncher Analytics.

Lizzi Collinge on Twitter and her campaign website.

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