AI watermarking and AI search make third-party trust the new battleground for SEO and brand visibility. Host, Matthew Bertram, talks with Austin Holmes about how digital PR, reviews, and consistent profiles can turn your business into the default recommendation.
• why off-page SEO and third-party citations carry outsized weight in AI-driven search
• how Claude watermarking and AI content detection push brands toward real human signals
• building entity authority with uniform bios, consistent messaging, and credible media mentions
• the truth about PR ROI, backlink quality, and why cheap link volume can hurt
• earned media basics that get missed, including speed to lead and showing up prepared
• real outcomes from PR consistency, from investor leads to acquisitions to recurring TV spots
Guest Contact Information:
Website: publicityforgood.com
LinkedIn: linkedin.com/aaustinholmes
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With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
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