AI visibility isn't just an SEO problem. It's becoming a brand-wide challenge involving search, PR, social media, video, reviews, authorship, technical structure, and the consistency of everything published about your company online.
Matthew Bertram sits down with Lior Eldan, co-founder of Moburst, to explore how brands are approaching GEO and AEO as large language models become a bigger part of the discovery and recommendation process.
Lior shares lessons from Moburst's early work in App Store Optimization, where download velocity and paid acquisition can directly influence organic app visibility, before explaining how that experience connects to today's AI search environment.
They explore why data hygiene is becoming more important as AI systems synthesize information from across a brand's digital footprint, how enterprise brands are measuring personalized LLM results, and why PR, structured content, video, podcasts, social media, schema, and other signals need to work together.
The conversation also dives into fan-out queries, author authority, AI information pages, attribution, server-log analysis, and what it means when an LLM appears to use your information without actually citing your brand.
• How ASO rankings work through historic downloads and download velocity
• Why paid acquisition often jumpstarts organic App Store visibility
• Where paid media can inform SEO through faster keyword and audience feedback
• Why data hygiene and consistency matter more in an AI answer world
• How enterprises approach GEO and AEO for category leadership and reputation
• Use cases beyond marketing like investor perception and public narrative campaigns
• How personalization changes what clients see in ChatGPT and other LLMs
• Practical tactics like schema, llms.txt, FAQs, video, podcasts, and social proof
• Fan-out queries as a clue to what LLMs are really searching
• Signals to watch when AI uses your content without citing you
Guest Contact Information:
Lior Eldan
Website: moburst.com
LinkedIn: linkedin.com/lioreldan
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With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
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