The new episode of the edie Extra podcast is streaming now! Tune in as Ruth MacGilp, senior campaigner at global movement Action Speaks Louder, shares how the non-profit is putting pressure on one of the world's biggest activewear brands, lululemon, to decarbonise.
Last year, lululemon made over $11bn in profits, with its greenhouse gas emissions also growing 14% in the same period.
To get the attention of lululemon and encourage the company to move faster in cleaning up its supply chain, Action Speaks Louder launched 'mumumelon'. A dupe activewear brand, it aims to show lululemon that the same (or very similar) products can be made with a fraction of the carbon.
In April, Action Speaks Louder opened its pop-up mumumelon shop in Marylebone, London. Just steps away from an actual Lululemon Athletica store, the pop-up shop displayed a limited run of mumumelon garments – all made in renewably powered facilities where workers were paid the living wage.
Your host for this episode is edie's senior reporter, Sidhi Mittal.
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