Dixon Jones, founder of Inlinks and WAIKAY, and Ryan Jones, VP-SEO at Razorfish and founder of SERPRecon are two highly experienced tool makers for search and generative AI marketers. They join Jim and Kristine to talk about how Google is actively poisoning data obtained by scrapers and how it effects the reporting tools digital marketers rely on. Google has been trying to deal with a dramatic increase in data scraping by SEO and digital marketing tools in the AI era. Dixon and Ryan (no relation with each other) have worked with Google and other tool makers for decades. They outline Google's position and that of the tool makers and offer several alternative approaches Google could have tried. Ryan then breaks down the search algorithm Perplexity published earlier this week.
In other news:
- Google Ads API V.26 is now available
- The Non-Canonical Cabinet is a new Search Central YouTube channel discussing odd technical SEO questions. It posted its first episode this week.
- Coywolk Pack EmDash SEO Plugin "... makes sites absurdly fast".
- Far-right bot traffic declined significantly this week after Ukraine drone strikes destroyed several Yandex data centers in Russia.
- Chip stocks tumble over AI investment worries
- Character.ai files for bankruptcy
- Meta publishes post claiming its data centers do not overuse water, electricity, and create jobs in local community in massive PR push
- More poweful Meta Muse Wonder and Meta Muse Wonder Full models released.
- JP Morgan Chase blocks outside AI agents from accessing customer accounts
- Amazon launched two new AI devices designed to listen, create notes, and issue reminders. Bee Frontier is a silicone wristband and Bee Eclipse is a credit card sized device that attaches to the back of a mobile phone.
- OpenAI lets advertisers use prompts, email address, and phone numbers to push advertising to specific users
- OpenAI introduces, live Ad Account Manager Representatives
- No more UTM tracking agreement as OpenAI drops UTM tracking parameters from links in ChatGPT
- Accenture severely limits employee spend on Claude from $1000 to $29/month.
- Pinterest is going anti-social in a campaign designed to push people away from doom scrolling and back into the real work
- Google Discover working to transform itself into a hyper-personalized AI Concierge
- Google is testing AI Mode sidebar on left of main Google SERPs
- GSC Performance Report is about 72hours behind as of the recording of the show
- Check out Ryan Jones' breakdown of the Perplexity search algorithm at, http://serprecon.com/blog/how-to-rank-in-perplexity-photon
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