This Week's Podcast: "Direct Mail Fundraising: Testing the Trends". Direct mail fundraising hasn't disappeared in the wake of Internet marketing. Find out how to effectively reach potential donors. Authors, Fran Jacobowitz and Kay P. Lautman of Lautman & Company, a Washington, DC-based fundraising firm, specialize in membership and donor development. This article is excerpted with permission from Direct Response Fund Raising: Mastering New Trends for Results, edited by Michael Johnston. This article can be viewed at http://www.tgci.com/magazine/Direct Mail Fundraising.pdf/

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