With the 2026 World Cup underway, here's another chance to hear how England and Real Madrid star Jude Bellingham became one of football's most marketable names. The face of several major brands, Bellingham has built a successful business beyond football. We explore the Jude Bellingham brand, his sponsorship and endorsement deals, and what makes him so valuable to some of the world's biggest companies.

Presenter/producer: Matt Lines.

Episode first published on 15 August 2024.

You can email the team: businessdaily@bbc.co.uk

(Picture: England's Jude Bellingham during the football World Cup 2026 quarter final vs Norway. Credit: REUTERS/Mike Segar)

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