Guinness used to be an old man's pint, poured in old men's pubs. Now the world is drinking less, yet the Irish stout is selling faster than ever.

Written by Alex Bilmes

Read by Scott Brick

Read ‘Lovely Day for the Black Stuff’ here.

Become a Colossus member to receive our quarterly print magazine and private audio experience, including exclusive profiles and early access to select episodes. Subscribe here⁠.

Presented by Rogo

And by:

Ramp

Vanta

WorkOS

Cognition

Editing and post-production work for this episode was provided by The Podcast Consultant.

Podden och tillhörande omslagsbild på den här sidan tillhör Colossus. Innehållet i podden är skapat av Colossus och inte av, eller tillsammans med, Poddtoppen.