Jonathan Murphy, PMHNP-BC, on his path from private practice to 113 videos, and why he'd steer most licensed professionals toward a microphone instead of a camera.
This one is for clinicians, nurse practitioners, lawyers, bankers, and anyone with a license and an audience they can't reach. Part origin story, part warning.
In this episode:
▸ The duality between practicing in the real world and what the scroll looks like
▸ "You need to get this out there" — the thing patients say to every practitioner
▸ Why making content for content's sake is the wrong starting point, and what has to be true first
▸ The wealth advisor question: what are you best at, and how do you leverage your highest-value asset
▸ Shutting off creativity to get through school, and turning it back on in his thirties
▸ Why creativity without structure is disorienting for an ADHD brain
▸ Breaking through on songwriting, and why pen and paper is where creation starts
▸ The first mainstream face of ADHD, and why that representation landed as a gut punch
▸ Why the real problems are cold and boring and don't need coloring up
▸ A 1-point-something GPA, Adderall in high school, and what turned around
▸ Over the rainbow: hyperfocus projecting outward, the Dunning-Kruger effect on steroids
▸ Detoxing social media in 2020 and never going back
▸ The scroll as a slot machine, and the alpha-beta state problem
▸ Marshall McLuhan: the medium is the message, and why every platform has its own constraints
▸ Return on investment of time, and whether you have to interface with the platform to use it
▸ Why Facebook and Instagram are the lowest barrier to entry, and why that's the trap
▸ The market vacuum in adult ADHD medication, and why r/ADHD is proof of the demand
▸ YMYL — Your Money or Your Life — and why YouTube is probably a no for most clinicians
▸ 113 videos, 2,000+ subscribers, 10,000 watch hours, on hard mode
▸ Elite everything, and it still doesn't scale
▸ Why podcasting is the answer for almost everyone who isn't already an editor
"The systems designed to elevate voices from the profession are suppressing the very people trying to do it."
📕 The Process: An Adult's Guide to ADHD Medication — https://www.amazon.com/dp/B0H2Z6PM4T
📗 Cheat Codes — https://www.amazon.com/dp/B0FMJLQKBW
Referenced:
Marshall McLuhan — Understanding Media (1964), The Medium Is the Massage (1967)
B.F. Skinner — operant conditioning
Dunning-Kruger effect
Songtown — songwriting instruction
Transistor.fm — podcast hosting
⚠️ Educational purposes only, not a substitute for professional medical advice. If you are in crisis, call or text 988.
Jonathan Murphy, PMHNP-BC | Focus Path
Licensed in MA, NH, WA, OR | NPI 1821441965
Board Certified | ANCC 2017007119
CHADD Professional Member | ADDitude Professional Directory
🎥 Focus Path on YouTube: https://www.youtube.com/@focuspathsystems
🔗 https://myfocuspath.com
🔗 https://www.myfocuspath.blog
📧 https://mailchi.mp/myfocuspath/focus-path-pmhnp
