Want to see what it looks like to get support building your online education business? Start here: https://buildgrowandexit.com/workwithme?el=podcast_The_Complete_Guide_To_How_I_Price.
What should you actually charge for a course, coaching program, mastermind or high ticket offer? I've spent years building online education businesses and pricing different offers, and there's a lot more to getting the price right than simply looking at what everyone else is charging. The price you choose affects who buys, how committed they are, how much value they place on what you're selling, your cash flow, your ability to scale and ultimately the kind of business you're building. So I'm going to take you through exactly how I think about pricing across the different offers I sell and have worked with clients on, and some of the things I look at before deciding what something should actually cost.
If you're building or scaling an online education business and you've ever wondered whether you're charging too much, too little or simply thinking about pricing the wrong way, listen to this one all the way through. You might realise pricing has far more to do with the business you build than the number you put on the sales page.
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