In Ukraine, units no longer just ask for equipment. They earn it. Confirmed results on the battlefield turn into e-points, and brigades spend those points directly on Brave1 Market, Ukraine’s Amazon-like miltech marketplace. The system keeps changing as the war changes, and that ability to adapt quickly is an advantage in itself. In this episode of Defence Forward, Dan Kucherenko and Jonathan Winch talk with Juliya Myrna, Project Lead for Brave1 Market, about how the marketplace works from the inside and why it was built the way it was.Brave1 Market: https://market-brave1.delta.mil.gov.ua/en We cover:→ How e-points link frontline performance to procurement, and why the incentive model keeps evolving→ How a brigade’s request becomes a competitive, auction-style match with manufacturers→ Why Brave1 steps out once a match is made, leaving the brigade and manufacturer to deal directly→ Why decentralised supply means every brigade keeps its own contract, and why moving contracting onto the platform would make the process slower, not faster→ What manufacturers, including foreign companies, need to understand to compete on the platform The idea at the centre of the conversation: in a war of rapid adaptation, how equipment gets bought matters as much as what gets built. Support Ukraine’s defenders through the Prytula Foundation — https://prytulafoundation.org/en Defence Forward is produced by Cylindr Defence in partnership with the Serhiy Prytula Charity Foundation. Guest:► Yuliia Myrna — https://www.linkedin.com/in/yuliia-myrna-691118196/Hosted by:► Dan Kucherenko — https://www.linkedin.com/in/dan-kucherenko-aba949216/► Jonathan Winch — https://www.linkedin.com/in/winch/Produced by:► David Hoskin — https://www.linkedin.com/in/davidhoskin/Links: ► Defence Forward: https://linktr.ee/defenceforwardpodcast► Cylindr Defence: https://cylindrdefence.com/
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