Why do good decisions so often lead to mediocre products? Cutting costs, improving efficiency, and optimizing margins may all make perfect sense individually – yet together, they can strip products of what makes them special. We explore why carmakers get trapped in this logic, and what it takes to make bolder decisions that create real value for customers and brands.


Explore the ideas behind this episode on our website: make-it-pretty-please.com/s3e3-why-good-decisions-lead-to-mediocre-products

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