What happens when a small automation team at a legendary guitar manufacturer decides to build something extraordinary? You get a story that will inspire every engineer in industrial automation.

Travis and Tom welcome Tyler Robertson, Automation Manager at Taylor Guitars, for one of the most unique and compelling conversations in Ignited's first season. Taylor Guitars is not just a manufacturer — it is an ESOP, a sustainability leader, and an organization deeply committed to the craft behind every instrument. Tyler walks through how a lean engineering team used Ignition to say yes to nearly every production request that came their way, from automating neck pressing and quality scanning to enabling smarter, data-driven decision making across the factory floor.

The conversation also explores how Taylor is navigating the very real challenges of an aging workforce and the preservation of institutional knowledge, and what their builders-first mentality means for how they approach enterprise technology. Travis had the privilege of visiting Taylor's facility in January as part of Inductive Automation's Industry Immersion program — and the story he found there was too good not to share.

Guest:

Tyler Robertson — Automation Manager, Taylor Guitars

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