Jessica's back from Miami with a fresh batch of studio-floor wisdom — what really sets boutique studios apart from the franchises, how to handle clients chasing viral Instagram tricks, why posting reformer "fails" online is hurting the whole industry, and a practical fix for the eternal subbing headache. Plus, a brand-new recurring segment: Jessica picks one exercise per episode and tells you exactly why she loves it. First up? Double Leg Kick.
In This Episode:
Boutique vs. Franchise: A conversation with a friend in Miami reveals an underrated reason boutique studios win — real community, not just instruction quality
Building Connection On Purpose: Jessica shares how she started a 25-person walking group in her own community, and why studio owners should be the ones organizing book clubs, walking groups, and quarterly get-togethers
Listener Q&A: A client wants to recreate a risky, unspotted standing balance sequence she saw online. Jessica breaks down exactly how to decline without shutting her down — including the "my insurance won't cover this" script
The Problem With Posting Fails: Why sharing reformer accident videos on social media isn't just bad optics — it's an open invitation for industry regulation
Solving the Subbing Crisis: A practical playbook for studio owners — building an outside sub list, partnering with other studio owners, and creating a points-based incentive system to reward subs
New Segment — Exercises I Love: Jessica kicks off a new series with Double Leg Kick, breaking down why the extension, cervical rotation, and shoulder-opening lift make it one of her all-time favorites (kick optional, apparently)
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