Why don't your marketing numbers ever match – and should they?
In this episode of The Engine Room, Laura Pearsall is joined by Prime Creative Media's Head of IT, Chris Forrest, to unpack one of the biggest frustrations in modern marketing: reporting.
From mismatched analytics dashboards to bots, autoclick traffic and attribution gaps, this episode takes a behind-the-scenes look at how marketing data actually works – and why chasing perfect numbers might be holding you back.
If you've ever questioned your campaign reports (or your sanity), this one's for you.
Our Campaign of the Week comes from Specsavers, a long-term client across Australia's leading publication for opthalmic professionals, Insight.
It's a really strong example of:
It's also a great reminder that not everything that works in B2B marketing shows up neatly in a dashboard!
Digital marketing reporting: why the numbers don't always match:
Recent "Specsavers Stories":
