Grab the free SOS - Stitchout guide for quick fixes for UGLY LEFT CHEST LOGOS
https://hopeyoder.myflodesk.com/guide
In this episode of the Embroidery Profit Podcast, Hope Yoder explains why patches can be a powerful blue ocean opportunity for embroidery businesses. While many shops compete for the same polos, left-chest logos, jackets, and standard apparel orders, custom patches, biker patches, rider club patches, chenille patches, varsity-style patches, and large back patches may offer an underserved market with less local competition.
Hope shares why many embroidery shops avoid patches, including the need for proper digitizing, stabilizers, equipment, patch borders, and a repeatable process. But avoidance creates opportunity. When competitors keep turning away patch orders, the shop that learns how to produce quality patches can become the trusted local resource customers have been searching for.
In this episode, you will learn:
- What a blue ocean strategy looks like in the embroidery industry.
- Why competing only for standard embroidery jobs can limit growth.
- Why custom patches may be a profitable embroidery niche.
- The opportunity in biker patches, rider club patches, military-style patches, varsity patches, and custom logo patches.
- Why some embroidery shops outsource patches instead of producing them in-house.
- How white-label patch production can create business-to-business opportunities.
- Why motorcycle shops and rider clubs may need a reliable local patch supplier.
- How chenille patches can create a higher-value add-on for an embroidery business.
- How to identify the jobs your competitors will not take.
- Why becoming the “only yes” in a market full of “no” can help your embroidery business stand out.
- The point is bigger than patches. Your blue ocean may be corporate gift sets, team uniforms, baby items, laser and embroidery bundles, or another specialized service your market cannot easily find. Look for the work customers keep requesting, competitors keep rejecting, and you are willing to learn how to do well.
Learn how to make high-quality patches:
Hope’s Patch It Perfect course includes patch training, done-for-you design files, and instruction on freestanding patches, woven-style patches, satin borders, merrow-style borders, and more. Find the course through the link in the show notes or at Hope Yoder’s online courses page. https://hopeyoder.mykajabi.com/patch
Subscribe to the Embroidery Profit Podcast for practical embroidery business training, niche ideas, profitable products, client systems, pricing insights, production strategies, and growth lessons for embroidery shop owners.
Chapters
00:00 The Embroidery Job Most Shops Refuse
00:30 Why Custom Patches Are a Blue Ocean Opportunity
03:20 Types of Profitable Embroidered Patches
04:33 Why Embroidery Shops Avoid Making Patches
06:10 The Opportunity in Biker and Rider Club Patches
06:59 Calling Local Motorcycle Shops for Market Research
08:25 Why Repeat Patch Orders Can Be Profitable
09:29 Learn How to Make Patches With Patch It Perfect
10:07 Chenille Patches and Higher-Value Orders
12:41 Find Your Own Blue Ocean Niche
13:35 Become the Only Yes in a Sea of No’s
14:07 Next Steps for Growing Your Embroidery Business
Subscribe for more embroidery business tips, embroidery pricing strategies, digitizing advice, customer management systems, and practical ways to grow a profitable custom embroidery business.
🎓 Ready to go all in? Train hands-on with Hope in her Sarasota, FL studio at Embroidery Profit Academy — Small Group or 1-2-1 Training - the small group commercial embroidery workshop that people fly in from across the country to attend. Seats are extremely limited and sell out fast. 👉 Register & read student reviews:
https://hopeyoder.com/product-category/courses/in-person-workshop/
🌐Downloadable Fillable Embroidery Forms - Every business needs https://hopeyoder.com/product/emb-bundle/
🌐Patch It Perfect Online Course -https://hopeyoder.mykajabi.com/patch
📌 Connect with Hope: 🌐 hopeyoder.com 📸 Instagram: @hopeyoder 🎓 Courses: hopeyoder.mykajabi.com 📍 Hands-On Embroidery School in Sarasota
👥 Facebook Community: Embroidery Lounge
👥 Facebook Community: Engraving With Hope Yoder
#EmbroideryBusiness #CustomPatches #BikerPatches #EmbroideredPatches #ChenillePatches #PatchBusiness #BlueOceanStrategy #EmbroideryShop #EmbroideryTips #EmbroideryProfitPodcast
