Your awareness programme might have a brand. It might not. But what if people actually talked about it?
In this episode I look at what Octopus Energy did in a low-interest category that everyone hated, and why it maps directly onto the security awareness problem. We cover the von Restorff effect, the visual and tonal dialect that awareness programmes have built collectively over years, and what genuine distinctiveness looks like in practice.
I also introduce you to someone who has been doing this longer than some of the employees she was built to reach.
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Risky Creative. Innehållet i podden är skapat av Risky Creative och inte av,
eller tillsammans med, Poddtoppen.
