Raising money costs money — but how much, and where does it actually go? In this episode, Martin and Brendan break down the true cost of running an evergreen capital raise, from pre-launch legal and platform fees to the ad spend that drives investors through the door.
They cover what it really takes to "prime the pump" (think $20K–$50K+ before you raise a cent), why your minimum viable marketing budget runs ~20% of a crowdfund target versus 8–12% for accredited Reg D raises, and the single biggest misconception founders have: that you need the full marketing budget sitting in the bank on day one (you don't).
You'll also hear why compressing your timeline almost always raises your cost of capital, how to think about the critical first three months to break-even, and the second- and third-order costs — staffing, shiny-object channels, wasted ad spend — that quietly burn cash mid-raise.
A practical, numbers-forward conversation for any founder weighing whether this method is worth the spend.
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