In this episode of The Imperfect Designer, I’m joined by Lucy Jackson, a creative leader and brand strategist who has spent her career building brands, shaping stories, and helping other people grow their work.
More recently, Lucy made a major change. After being laid off, she chose to back herself, start her own business, and build a more flexible life around the things that matter most to her. That shift also meant navigating a new country, a new language, family life, and the uncertainty that comes with doing something different on purpose.
We talk about the difference between external success and internal fulfillment, why comfort can sometimes become a trap, how imposter syndrome changes through different stages of life, and why human connection still matters so much in a world moving fast with AI and change.
This is a conversation about self-trust, reinvention, and what happens when you stop waiting for perfect certainty and start listening more closely to what is actually true for you.
---
What this episode covers
* Lucy’s transition from a traditional career path to building something of her own
* How being laid off became a moment of clarity, not just a setback
* The gap between external success and what actually feels fulfilling
* Why comfort can quietly keep you stuck
* How imposter syndrome changes when you start doing more honest work
* Moving countries, raising a family, and building a business at the same time
* The importance of human connection in a world increasingly shaped by AI
* Learning to trust your intuition and get honest about what you really want
---
The Reframe Sprint
Lucy also shares a little about The Reframe Sprint, her self-led workshop for people who feel stuck, unsure what needs to change, or keep circling around the same questions without moving forward.
It’s designed to help you name what’s keeping you stuck, understand where your energy is going, and create a simple 30-day action plan to help you take the next step.
Lucy has also kindly shared a discount code for listeners: IMPERFECT20 for 20% off.
---
Resources & Links:
* The Reframe sprint
Connect with Lucy:
* LinkedIn
* Website
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit imperfectdesigner.substack.com
