New Zealand is launching digital product labelling to slash costs and space for businesses, enabling real-time updates that help exporters meet global standards — potentially saving over $100 million in the next decade. This isn’t replacing physical labels, but offering a smarter alternative to boost trade both ways. Medicine labels will now align with Australia’s, eliminating duplication and streamlining imports. Minister David Seymour says this catches up with global leaders, reducing compliance burdens and expanding consumer choice — while other key label reforms are still in progress.
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