In episode two of The Women of ASICS, we’re joined by Caroline Fisher, global brand communications director at ASICS. Where our previous guest came to the brand from the outside, Caroline works from within. She is the person putting ASICS’ founding belief in a sound mind in a sound body at the centre of how the brand speaks to the world, from Brian Cox’s Desk Break to a PE kit designed by teenage girls.
We talk about why most marketing is wallpaper, the underrated power of consistency, and how earned media is shaping what AI tells us to buy.
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