LeBron James just shocked the NBA world by signing with the Philadelphia 76ers — and he did it in the most unexpected way: Topps dropped the news on Instagram via a cardboard trading card, beating even Shams Charania to the punch. The league was caught off guard, and LeBron himself shared the moment with a personal message on X. This bold, collector-driven stunt sets a new precedent for how big sports announcements can go viral — blending nostalgia, social media, and superstar control like never before.
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