F1’s 2026 season is exploding globally—11 sold-out races, 3.7 million fans, 5 new attendance records, and skyrocketing TV viewership across Brazil, Italy, and China. Digital engagement soars with 125M social followers, TikTok driving 54% more views, and 7M+ hours spent on F1’s app. Major track deals locked in for Istanbul, Vegas, Barcelona, and Spa signal global expansion. Plus, F1’s sustainability push is real—35% carbon reduction since 2018, on track for Net Zero by 2030.
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