Our first episode of the year covered a conversation about instinct, experimentation, chaos and why thinking more like an artist might be the future of strategy.


Oh and a bit about her amazing co-Founder, Sir Idris Elba.

(I might have repeated his name a few times, to get that tiny bit closer ☺️).


For our first sofa chat of the year, we discussed:


✨Why Alien Baby was called Alien Baby.

✨The pros and cons of having an artist as a co-Founder.

✨How artists’ instinct-led ways of working allows for experimentation.

✨Brands releasing their inner artist.

✨Founding a business that supports navigating Maternity Leave alongside your own career growth.

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