How did the Tour de France Femmes become one of the most important moments in modern cycling? In this episode of Where We Ride, we sit down with Kate Veronneau, Director of Women's Strategy at Zwift and one of the driving forces behind the revival of the Tour de France Femmes.
Kate shares her journey through the cycling industry and explains how women's cycling has evolved over the last decade, the challenges female cyclists have faced, and why the future of the sport has never looked brighter.
From increasing visibility and investment in women's cycling to creating opportunities for the next generation of riders, this conversation explores the people, partnerships, and decisions helping shape the future of cycling.
As one of the most inspirational cyclists shaping the sport today, Kate's story is also a lesson in cycling motivation — proof of what's possible when vision, partnership, and persistence come together. It's exactly the kind of cycling interview that captures both the business and the heart of the sport.
In this episode:
🚴 The story behind the Tour de France Femmes
🚴 How Zwift helped accelerate women’s cycling
🚴 The challenges facing female cyclists
🚴 Women in cycling and equality in sport
🚴 Growing cycling culture worldwide
🚴 The future of professional cycling
🚴 Cycling leadership and innovation
🚴 Inspiring the next generation of women cyclists
🚴 Building opportunities in cycling
🚴 Why women’s cycling races are experiencing unprecedented growth
Whether you're passionate about women in cycling, cycling culture, professional racing, female athletes, cycling insights, or the future of the sport, this episode offers a fascinating look behind one of cycling's biggest success stories.
Fans of the Tour de France, Tour de France Femmes, professional cycling, cycling podcasts, cycling storytelling, and the wider cycling community will love this conversation with Kate Veronneau.
Follow Kate Veronneau
Instagram:
https://www.instagram.com/kateveronneau/
Where We Ride is a UK Cycling Powered by Love Velo:
https://lovevelo.co.uk/
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