For the inaugural episode of UNREASONABLE, Felix sits down with Andy Pearson, Creative Director at Liquid Death, ultra-runner, and the person who inspired the name of this podcast.
Andy believes creativity starts where comfort ends and strives to be the unreasonable person in the room. That extends from ordering the weirdest dish he can find on a restaurant menu to running 200-mile races into the dark. At work, it led him to co-create Liquid Death, a water-can company – a seemingly unreasonable venture that changed an entire industry and became one of the most recognizable brands in America.
Andy shares his method, how it has become addictive, in a good way – and why the future belongs to people bold enough to be unreasonable. We couldn't think of a better guest to start with!
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