Advertising lies, branding history, marketing deception: Lies We Bought is a weekly deep dive into the hidden origins of the slogans and campaigns that shaped what you buy. This week, the chocolate industry. "Melts in your mouth, not in your hand" traces back to a WWII battlefield discovery and a secret deal that made M&M's and Hershey's family from day one.
Then, the current cocoa crisis, the legal "chocolatey" loophole candy companies are using to quietly downgrade your favorite bars, the Hershey's scandal and the grandson who called it out, and the neuroscience proving your brain tastes the brand before it tastes the chocolate.
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