If you're someone with a shelf full of half-used products who still isn't seeing results, this conversation is a reset. Your skin starts changing in your 30s and 40s, and we are launching a cleanser to support those changes!

In this conversation we dive into why Barefaced took six years to launch a cleanser and the three questions every product has to answer before it comes to market. We talk about what your skin starts losing as you age (collagen, elastin, and hyaluronic acid) and why most cleansers focus on taking away when your skin actually needs something given back. Jordan walks through the 10 visible signs of aging, the core four products every routine is built on, and why a routine that protects, prevents, repairs, and corrects will outperform a 12-step lineup of similar products. Ashley shares how one consistent routine took her skin from dull at 27 to glowing at 33, and why letting an expert do the thinking takes one more thing off her mental load.

Here's to boring routines that actually work, and to growing into this next chapter together.

Follow Jordan: @jordanharper_np Follow Ashley: @ashleybuckler_ Follow IN IT: @in.it.podcast

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