E2: How to Optimize Your Owned Content for AI Search (AEO vs. Traditional SEO)

We break down Answer Engine Optimization (AEO): what it is, why traditional SEO tactics are no longer enough, and exactly how to structure your owned (on-page) content so it gets cited by AI systems like ‪@OpenAI‬, ‪@perplexity-ai‬, and ‪@Google‬ AI Overviews.

We cover:

-The difference between owned and earned content — and why both are now essential for AI visibility
-Why content formatting is a first-order problem in the age of LLMs
-The must-have structural elements: direct answers, FAQ sections, schema markup, and recency signals
-How to shift your content brief from keyword-first to question-first thinking
-Why original data and primary research are your biggest competitive advantage right now

Whether you're a content marketer, SEO strategist, or brand building an inbound presence, this episode gives you a practical framework for making your content work in the new AI-driven search landscape.

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