In this episode of Children’s Book Marketing Made Easy, Harleigh sits down with her VIP coaching client and debut children's book author Meeshy  Mac to break down the pre-launch strategy behind her first book, Pretend You're a Puppy. Before the book even officially launched, Meeshy shares how her Sponsor a Story campaign, pre-orders, Shopify website, launch team, and consistent social media strategy worked together to build momentum before launch. She also gets into her decision to manufacture a board book instead of using Amazon KDP, her experience going viral on social media, and what she's doing to keep that momentum going into launch day.


What You’ll Learn

  • How Meeshy generated 200+ sales before her first children's book officially launched
  • Why Shopify is the primary sales platform for Pretend You're a Puppy
  • How she exceeded her goal of 100 sponsored books in the first week 
  • Why she's choosing NOT to run a major discount or free promotion during this launch

Watch the Original YouTube Video

If you prefer a visual walkthrough, you can watch the original video here:
https://youtu.be/PzBucGT8yE0?si=WUZ87iRvvFTkdoEG

Work With Me + Resources
🌟 Become a VIP Member for the Same Price as a 60-Minute Coaching Call and Get Instant Access to Author Growth Roadmap: https://www.skool.com/author-growth-academy/plans

Book a 1:1 Coaching Call with Me:
[60 Minute Zoom Call]
[40 Minute Zoom Call]
Join My Signature Membership Program to Publish, Launch, and SCALE Your Children's Book Publishing Business:

Author Growth Roadmap
Get Free Traffic + Book Sales:
Free Traffic Formula Mini Course

Free Resources for Children's Book Authors

Children's Book Marketing Guide
Instagram Content Planner
Book Launch Team Checklist + Email Templates
Free Publish a Children's Book on Amazon KDP Course
Free Children's Book Formatting Course

Links & Resources Mentioned:
🚀 Become a VIP Coaching Client: https://www.skool.com/author-growth-academy/plans
🐶 Check out Meeshy Mac & Pretend You’re a Puppy:
Website: https://meeshymac.com/
Instagram: https://www.instagram.com/authormeeshymac/
📚 My Board Book Manufacturing Videos: https://www.youtube.com/watch?v=kxiVKW6bfkI&list=PLVasjHuqQLsZi6pLFbEaPkqnreak0XIG2
🔗 Goodreads Author Profile Help: https://www.goodreads.com/author/program


Connect

If you found this episode helpful, consider following the podcast, leaving a review, and sharing it with another children’s book author!

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Podden och tillhörande omslagsbild på den här sidan tillhör Harleigh Manske | Children’s Book Marketing & Self-Publishing Coach. Innehållet i podden är skapat av Harleigh Manske | Children’s Book Marketing & Self-Publishing Coach och inte av, eller tillsammans med, Poddtoppen.