We welcome Carol Zanette from NEOMA Business School to talk about the history of Brazilian waxing. We discuss how colonial imaginaries and the ‘male gaze’ are connected to the practice of Brazilian waxing. Tune in for a discussion about cleanliness, sexiness and sexualisation, and emotional labour and worker rights.
References
Zanette, MC and Scaraboto, D (2024) Being versus Getting a Brazilian: Colonial Imaginaries of Sexuality. In Sexuality in Marketing and Consumption (pp. 137-150). Routledge.
Padilha, J and Frankel, M (2010) Brazilian Sexy: Secrets to Living a Gorgeous and Confident Life. Penguin.
Coskuner-Balli, G (2020) Citizen-consumers wanted: Revitalizing the American dream in the face of economic recessions, 1981–2012. Journal of Consumer Research, 47(3), 327-349.
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