Amy Cook is the Co-Founder & CMO of Fullcast, the Go-to-Market Cloud built for RevOps leaders by RevOps leaders. Over Amy’s career, she’s led multiple companies through successful acquisitions as a CMO at companies such as Simplus, PathologyWatch, and nClouds. Amy joins Jon Miller and Sydney Sloan to discuss why she ditched MQLs for pipeline-first metrics, turned radical transparency with her CRO into a trust-building strategy, and used AI tools to reposition her brand for the AI answer-engine era.


Episode Takeaways

  • Get as close to revenue as possible. Marketers should actively pursue ownership of pipeline reporting, customer-facing work, and even partnerships/alliances rather than staying siloed in brand and demand gen. This proximity to revenue is the single biggest lever for earning a strategic seat at the table.
  • Treat individual LinkedIn thought leadership as brand infrastructure for AI answer engines. AI answer engines cite individual LinkedIn profiles far more than company brand pages, so CMOs have an "obligation" to become visible thought leaders themselves and to push their C-suite to do the same. Teams should also prioritize presence on YouTube and Reddit, since both are heavily cited by answer engines.
  • Treat AEO (Answer Engine Optimization) like the early days of SEO, meaning fast-moving and testable. Google's newly released AEO optimization guidelines (bullet points, short sentences, structured answers) are fundamentally similar to classic SEO/outline writing. 


Standout Quote

  • “ This is our time as marketers to become like the most valued and most trusted person on the C-suite” - Amy Cook


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