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What It Takes to Win in India's $130B Wedding Industry | Shrey Bhagat | Volume VIII

Dela

Shrey Bhagat is an Indian wedding photographer and co-founder of Raabta Studios. With 14 years of experience and 450+ weddings across 30 countries, he shares his approach to Indian wedding photography, destination weddings, storytelling, and building a global creative business.

 

From the palaces of Rajasthan to the coastlines of Greece, Shrey Bhagat has built a career around capturing weddings as stories rather than staged productions. Named one of *Vogue India's Top 5 Wedding Photographers* and *International Wedding Photographer of the Year (IWPOTY 2025)*, Shrey joins Karan and Shruti to discuss photography, creativity, advertising, entrepreneurship, and the rapidly evolving Indian wedding industry.

 

Indian weddings are not just cultural celebrations. They are a $130 billion annual industry, with around 8 to 10 million weddings taking place in India every year. Research from Jefferies has estimated that wedding spending is second only to food and groceries among major consumer spending categories in India. Other industry sources rank weddings among India's largest economic sectors.



#ShreyBhagat #IndianWeddingPhotography #WeddingPhotography #RaabtaStudios #IndianWeddings #DestinationWedding #WeddingPhotographer #Photography

 

In this episode, we discuss:

• What Indian weddings truly represent

• Why pre-production is 60% of a successful wedding shoot

• How wedding photography has evolved across generations

• The origin story of Raabta Studios

• Shrey's approach to authentic emotion and visual storytelling

• The Five Rs of reading a wedding

• Portrait coaching, creative direction, and posing

• Lessons from The Creative Act by Rick Rubin

 

CHAPTERS:

 

00:00:00 Introduction

00:00:33 What an Indian Wedding Really Is

00:05:58 From Our Parents' Weddings to Our Own 

00:06:55 The Evolution of Indian Weddings 

00:09:30 Pre-Production: 60% of the Wedding

00:14:28 From Advertising to Photography

00:15:13 The Sister's Wedding That Started It All

00:15:52  The Grandfather's Camera 

00:16:27 Learning From a Master: Jatin Kampani

00:19:34 Creating for Yourself 

00:21:38 From Fashion to Wedding Photography 

00:29:16 Building Raabta With Manveen (the mirror)

00:34:13 The Five Rs of Reading a Wedding

00:36:45 A Story to Be Honored (His philosophy)

00:39:27 Spill the Tea (rapid-fire)

00:42:07 Pushing Beyond the Comfort Zone 

00:44:45 From Culture to Camera 

00:49:13 Interactive: Coaching Julia's Poses

00:50:10 Aria Stands In for Julia (portraits)

00:50:15 The Quiet Work Behind Mastery  

 

Subscribe to Karan's Substack:

https://karandang.substack.com/ 

 

Connect with Karan: 

LinkedIn: https://www.linkedin.com/in/dangkaran/ 

 

Connect with Shruti:

LinkedIn: https://www.linkedin.com/in/shruti-dang/ 

 

Explore The Learning Lounge Podcast:

https://www.dangworld.com/thelearningloungepodcast 

 

Read The Creative Act by Rick Rubin:

https://www.amazon.com/s?k=the+creative+act+by+rick+rubin 

 

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Check out Shrey's book, THE CREATIVE ACT BY RICK RUBIN: https://www.amazon.com/s?k=the+creative+act+by+rick+rubin&adgrpid=185635902199&hvadid=779570267404&hvdev=c&hvexpln=0&hvlocphy=9002126&hvnetw=g&hvocijid=9726273596588737422--&hvqmt=e&hvrand=9726273596588737422&hvtargid=kwd-1945215516440&hydadcr=20394_13639531_2283105&mcid=016a54a6ecaf3bf79e7c55ce9ba45e4f&tag=googhydr-20&ref=pd_sl_9sdaafjqvh_e



DISCLAIMER:

The Learning Lounge content is for educational and informational purposes only. The opinions and experiences shared by hosts and guests are their own and are not medical, legal, financial, mental-health, tax, investment, or other professional advice. Consult a qualified professional regarding your individual circumstances. Results vary, and outcomes are not guaranteed. Guest views do not necessarily reflect those of The Learning Lounge, Dang World, its owners, employees, affiliates, sponsors, or partners.

 

CONTENT CREDIT:

Any imagery, footage, or references related to the Ambani and Kardashian events are used for editorial and illustrative purposes. Credit belongs to the respective copyright owners.

 

A DANG World Studios Production

 

OUR PEOPLE:

Karan Dang — Co-Host & Chief Creative Officer

Shruti Dang — Co-Host & Chief Operating Officer

Utsav Dang — VP Strategic Operations

Missy Hauser — Podcast Producer

Muita Muthee — Podcast Producer

Sydney Dutton — Community and Operations Manager

Josh Lara — Executive Assistant

Leny Balute — Chief of Staff

Rahul Sharma — Long Form Editor

Fahd Sukarno P. Mantukay — Short Form Editor

Nadzmin Lackua — Social Media Graphic Designer

Keith Tan — Shortform Creative Producer

John Mark Galamay — Social Writer

Noah Kugell — Lead AV Technician

Will Mazzola — Original Lighting & Camera Design

Trina Duarte — Hair and Makeup

German Belkin — Original Soundtrack

Jassi Aunty — Head Chef

 

SPECIAL THANKS:

Late Sidharth Raj Dang, Amrita Dang, Shashi Shukla, Praveen Shukla, Aria Dang, Blue Vir Dang, advisors, mentors, friends, and family.

 

#IndianWeddingPhotography #WeddingPhotographer #CreativeEntrepreneur

 

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