This week on Sponge Stories, I’m chatting with Samantha Helen, face and body artist, educator and founder of Essentials by Samantha Helen.
Samantha shares her slightly unconventional route into the industry, from working on a MAC counter and painting herself with some very old Snazaroo, to teaching, building a team of artists and creating her own range of professional face painting products.
We get properly behind the scenes of Essentials, including how products are developed, what actually goes into making face paint safe and compliant, why different paint formulations behave differently and how Samantha decides whether a new product idea is worth pursuing.
We also talk corporate face painting, building a business, social media pressure, supporting other artists and why sometimes you need to remember that, actually, no one cares quite as much as you think they do.
A really interesting look at the business and science behind the products sitting in our kits.
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